No matter what kind of business you’re in or what you have to sell, email promotions represent a cost-effective way to get your message out without spending a fortune on business marketing. You’ll be able to discern which promotions are the most effective with each particular segment of your audience. You can also address different groups with different email promotions, depending upon the demographic.
With your newsletter and email subscribers, your best bet is to offer coupons for one of your products or services. It’s the oldest advertising trick in the book because it works. People simply respond to coupons. Period. You do need to make certain that you have an expiration date so that your customers feel compelled to respond immediately to your newsletter and email promotions, rather than file them away for a later date (that in most cases will never come).
Email promotions should always be short and sweet. People get impatient scrolling endlessly through a cacophony of words. They want to know “what’s in it for them” in your email promotions and they want to know why your product or service is right for them.
Using past sales as a benchmark, you can decide how often you want to issue your email promotions. You may be better served by having a few well-timed email promotions that tie in with major holidays and seasonal events, rather than a constant flurry. You can really turn-off customers and watch them unsubscribe in droves if they see too many of your email promotions in their inboxes.
Your newsletter should also be concise and organized. No one has time to read a lengthy one, so be smart about your layout and words. By sticking to the point with your newsletter and email promotions, you’ll retain customers and increase sales.